The first edition of the online Master The Art Market Ecosystem. Art Collecting, Advisory, and Fiscal Frameworks aims to provide insight into the dynamics of the worldwide art market to an international audience.
By bridging the gap between historical market practices and the digital revolution, the course led in English by Dr. Giada Pellicari, Dr. Roberta Guiducci and Prof. Marco Greggi, offers a rigorous framework for understanding the past, present, and future of art as a cultural and financial asset.
Moving below the surface of art fairs, galleries and auction houses, this program explores the essential connections between market dynamics, strategic collecting, and the rigorous regulatory and fiscal structures that govern them.
The course dives extensively thoroughly into the market’s dual structure, analyzing both the primary and secondary markets, as well as the key global art players, such as art galleries and auction houses. By tracing their histories, participants will gain insight into how the traditional pillars of the art market shaped contemporary valuation standards.
Beyond traditional brick-and-mortar institutions, the Executive Master will also look at Art Fairs’ critical function as global networking centers and market catalysts, as well as the art market’s digital transformation. From online viewing rooms and digital-only auctions to the rise of blockchain technology and the Metaverse, it will look at how technology is altering transparency, accessibility, and the very idea of “collecting”.
The hands-on activities will help students learn how to useArtPrice and analyze Art Market Reports, among other tools used in the art market. The goal is to teach participants how to organize provenance research and examine sales data of artwork or artists in order to produce brief market analyses.
A general bibliography for the course will be provided, with further reading suggested for each topic.
Lectures will be structured with a seminar-style section open to discussion.
The following topics will be discussed:
- Course presentation. The art system and market structure.
- The history and evolution of art fairs.
- Site-visit to MiArt art fair
- The world of galleries and auctions.
- Contemporary collectors and connoisseurs. Private museums, foundations, and corporate collections.
- The important role of provenance research for artworks. Artist's archives. Certificates. Archiving methods.
- The value of contemporary art, from economic and social analysis to the development of case studies. Latest trends in contemporary art.
- The digital world.
- Elements of art advisory and market monitoring. Use of art market tools, market reports, and databases. Case study example: Piero Manzoni's Merda d'artista at auction (Pellicari, 2025, Cambridge Scholars).
Note: the program may be subject to changes.
The main goals of the online Master's program, The Art Market Ecosystem. Art Collecting, Advisory, and Fiscal Frameworks, are to provide a solid understanding of the mechanisms of the global art market, analyze its dynamics, and teach the hands-on use of market tools, as well as explore the regulation and fiscal frameworks.
Target Audience
This program is tailored for collectors, curators, aspiring art advisors and collection managers, private bankers, wealth managers, legal and tax professionals, as well as graduate students and professionists who wish to navigate the art market with renewed confidence.
- Interest in the Art Market and Contemporary art
- Knowledge of English Language (at least B2)
- Graduates from humanities, economics, and law faculties
- Curators
- Collectors
- Collaborators of private institutions, banking foundations, financial companies, museums, galleries and art collections
- Architects
- Professionals who work or would like to work within the art market sector
Registration fee 1900€
Limited-Time Special Offer: for the first 10 partecipants: 1900€ 950€
Admission to the course takes place through:
- selection phase
- motivational and cognitive interview
- evaluation of training and/or professional experience
Final certification and internships >
Payment methods:
Lettera i has entered into an agreement with Banca Sella and partnerships with accredited training institutions. Thanks to these agreements, students are provided with:
- monthly payment plans in installments
- deferrals with first installment starting after 6 months
- access to interprofessional funds for company training
